Who we are, and why we started

Hi, I’m Nina. 

I started dreaming of Sal Paradise when I was 16 years old. At 21 now, I am glad to be writing this and for you to be reading this, as it means I have done the damn thing. 

It is mainly just me behind the scenes, but I would be nowhere without the mentorship and support of my family, and Maria who helped me bring this brand and initial collection to fruition. 

I grew up in Mallorca and am currently studying in Amsterdam but my roots are German and Australian. 

Sal Paradise is my labour of love, my leap of faith and a small offering to others. Its journey a mirror of my own, its development an echo of the ebbs and flows of my personal development. Sal Paradise has been my mistakes, the lessons I've learned and most of all, it has been mine. It’s  a journey manifested into the physical which I am ecstatic to now make a part of yours! 

Evidently I am still just at the very beginning, I can’t wait to see where Sal Paradise and I will go. 

Our mission is to share the abundance that comes with choosing to live more consciously. We celebrate the world around us through sustainable, thoughtful beachwear and lifestyle products which create a solution for both yourself and the environment. Our north star is to keep innovating and do our very  best when it comes to keeping up with new Sustainable fabrics, processes, etc. to honour the imprint we leave on our world.

Sal Paradise was founded in response to the swimwear industry's prevalent greenwashing. Coming from an island in the Med and watching waste being introduced into our ecosystem, we felt obliged to make a change. So we started with our second skin, our bikini.

Sal Paradise is about creating elegant, timeless pieces that allow you to live consciously & in accordance with our Earth.

We want to create the perfect wardrobe staples that will compliment your island lifestyle, whether you visit or live it.